Cut paid spend 65% and raised conversions at the same time.
A country, channel and objective analysis showed one platform delivering high match rates at inefficient CAC while another converted far more cheaply. Budget moved accordingly — the expensive channel dropped to retargeting only, incremental spend went where cost-to-conversion justified it. Blended CAC fell, conversion volume rose.
- Ad spend
- £507,590
- Conversions
- 34,669
- Signups
- 74,848
- Transactions
- 1.5M
